Lowrance is a world leader in marine electronics for the fishing industry. Their products are aimed at anglers who want to find and catch more fish.
I worked with them to create a series of print/web adverts featuring the strap line "Perfectly equipped for the water". The adverts I created are part of an existing series featuring a variety of different animals with unique features.
I have also worked with them to design in-store advertising, point-of-sale, exhibition stands, posters and flyers.